LEADERSHIP AND STRATEGY
34
THE CHALLENGES OF STAKEHOLDER MANAGEMENT
1 . To value it , to embrace it and to be authentic in using stakeholder management to genuinely improve outcomes for the business and the communities that influence business performance .
2 . To invest in stakeholder management in a planned and consistent way rather than a simple , short term and transactional way . To use stakeholder management to build engagement and deliver better outcomes rather than simply solve a short-term problem .
3 . The way we engage with our stakeholders has to respect the local culture and market dynamics . The approach in a hierarchical culture like Japan will be different to the approach in the UK or the US .
DECEMBER 2020