PRUDENTIAL BSN TAKAFUL BERHAD
COMPANY FACTS
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In Deen ’ s opinion , these significant changes to the customer experience are preparing PruBSN for “ insurance 4.0 ” - an equivalent term to ‘ industry 4.0 ’ or the ‘ fourth industrial revolution ’. The company ’ s journey along this tech-infused path has been assisted by its strategically chosen partners , such as AccelTree , DXC and Cyber Village , among others . Deen provided us with further details on these relationships and the projects they ’ ve worked on together :
AccelTree : Based in India , this software solutions provider has played a key part in PruBSN ’ s digital transformation . “ We worked with AccelTree to build our point of sales system since 2013 ; this relationship has helped us to modify , speed-up and expand the whole on-boarding system for our customers . AccelTree has and continues to be a key partner for us in building these digital journeys and facilities .”
Cyber Village : A leader in digital engagement technology solutions for the Malaysian market , the company is a pioneer in ecommerce and transformational infrastructure . “ Cyber Village helped us build our customer portal , back in 2016 ” he explains . “ We ’ ve subsequently enhanced that further and recently also developed an innovative , Islamic ‘ crowd sourcing ’ app with them , that allows you to chip in money as you
DECEMBER 2020