LEADERSHIP
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The company has recently set up an office in Hong Kong – to add to its bases in the UK , US and UAE – with local employees benefiting from experienced international staff . “ We ’ ve got a permanent establishment of employees , including experienced people who have worked within Picsolve and the entertainment industry for a long time to help with retail operations and technology engineering .
“ It ’ s vital to be able to demonstrate to our partners that we have the infrastructure , are investing in the region and are growing our understanding of how the region operates ,” he adds . Partnerships , of course , are key when entering new markets , especially in China where
Picsolve looks to build relationships as well as growing organically .
In October , the company made a deal with visitor attraction operator Merlin Entertainments to become its sole content capture supplier in China , meaning Merlin ’ s attractions will utilise Picsolve ’ s green screen and grey screen technology as well as its patented Experience Wall . “ We ’ re working with Merlin at the Shanghai Dungeon , Peppa Pig World in Shanghai and Beijing , LEGOLAND Discovery Centre Beijing and Little Big City Beijing . A number of these will be fully staffed by Picsolve people ,” says Hockley .
The company is also strongly established in Hong Kong as well as enter-
“With Madame Tussauds in Shanghai and Bangkok , we will deploy our Experience Walls which we already have in London – they can display multiple forms of content , in front of which you have your camera ”
— David Hockley , CEO , Picsolve
DECEMBER 2018