1997 when we started printing the Asia edition locally – perhaps that ’ s where my love of Asia comes from .” Hockley was brought in as CFO at Picsolve to financially manage the organisation ’ s national growth , but since becoming CEO he has laid out an ambitious strategy for further expansion .
This strategy will be three-fold : to develop the company ’ s technology offering ; to expand Picsolve ’ s international reach , particularly in Asia ; and to diversify the sectors the company operates in – while the current focus is on theme parks , observation towers and attractions , the goal is to move into the likes of cruise ships , ski resorts and sports stadia . It ’ s clear there are many untapped sectors in which Picsolve can thrive .
The ongoing march of social media – and particularly photo-sharing platforms like Instagram – has shown that the kind of moment capture Picsolve has to offer is in hot demand . “ We all know the selfie is fairly omnipresent ,” says Hockley , “ but some of the products and experiences we ’ ve developed go way beyond that – there ’ s a huge opportunity there , not just for the young demographic but for everyone .”
“ By 2021 , more money – and probably more visitors – will be going into theme parks in China than is currently the case in America ”
— David Hockley , CEO , Picsolve
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