Business Chief APAC+ANZ Magazine December 2015 | Page 15

EPORT

angered relatives of the passengers and diminished confidence in future announcements . Authorities also seemed unprepared for questions from a demanding international media , giving credence to rumors , speculation and eventually conspiracy theories .
In the year since the plane disappeared , Malaysia Airlines has struggled to recover its reputation . One strategy for this is to bring in a communications or PR agency from the outside to help with both its short and long-term rebranding process , which Malaysia airlines was reluctant to do in 2014 . Selecting a spokesperson to address concerns of consumers and media , in addition to purchasing additional advertising in the airlines ’ top markets to directly address the tragedy goes a long way in repairing company image .
Enter the Smart Building Today ’ s buildings are complex combinations of structures , systems and technology . As time has passed , each of these components have been improved and developed , allowing its owners to adjust systems such as lighting , heating and air conditioning like it ’ s a home entertainment system .
In May , Honeywell announced its Command and Control Suite , which is believed to be the next generation of smart building technology . It basically turned complex facility data into recommendations and easily implemented changes that helped boost business outcomes – lowering costs , minimizing risk and reducing downtime .
Using the combination of intelligent automation , advanced analytics and visualization with the simplified user experience of today ’ s mobile electronics , it links building automation with the enterprise . For example , it can provide a complete view of a connected building ’ s video feeds , access controls and fire alarms , while taking relevant information from its human resource applications .
Things have changed considerably since the days when these same buildings ’ sole purpose was to provide a comfortable space for the people inside . Today , it ’ s not enough to just have the systems that
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