SPECIAL REPORT
needs .
Australia ’ s biggest and most successful global company , BHP Billiton ’ s top four executives under CEO Andrew Mackenzie include a chief financial officer , chief legal counsel , a president of petroleum and potash as well as a chief information officer . Dean Dalla Valle was named Chief Commercial Officer in June , and now is responsible for Potash after previously being president of health , safety , environment ( HSE ), as well as marketing and technology . This allows the president of petroleum Tim Cutt to focus solely on increasing the value of the company ’ s important petroleum business .
A Chinese investment holding company whose subsidiaries provide media , entertainment , internet and mobile services as well as operate online advertising services , Tencent has a CIO , Daniel Xu , who oversees the strategic planning and development for the website properties , customer relations and public relations of the Company under co-founder and
CEO Pony Ma ( MaHuateng ),
A look at the Malaysia Airlines PR disaster Malaysia Airlines ( MAS ) is in the process of rebranding itself with new ownership as the airline attempts to recover from two of the largest disasters in recent aviation history , which took place over a four-month stretch .
The Malaysia Airlines brand actually benefitted from the media coverage of MH17 , as most of the focus was on Russian separatists who allegedly shot it down . However , Malaysia Airlines faced one of the toughest tests imaginable following the MH370 crisis .
Although people expected the worst when MH370 went off radar , the plane still hasn ’ t been proven to been found , leaving the public to look to Malaysia Air ’ s PR for answers — who didn ’ t have any .
Experts quickly pointed out blunders made by the airline , especially how quickly all of the information regarding the disappearance was revealed to the public . The airline chose to confirm
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