ideas . In that sense they helped us unlock future opportunities , even in that difficult business context .”
Etiemble adds that the past three months have encouraged DuluxGroup to take a bolder approach to innovation . “ The pandemic has changed customer expectations . Customers saw how many organisations had to adapt quickly
in a constrained environment . So they are quite open , and this gives us more freedom to experiment with new digital channels to market and new digital offerings for customers . It has created an appetite for bolder projects .”
DuluxGroup is on track to weather the storm of COVID-19 and continue to deliver on its growth goals . Reflecting on DuluxGroup ’ s own evolution , as well as the industry ’ s , Etiemble says : “ Digital doesn ’ t have to be disruptive . 100-yearold organisations can have the passion , focus , courage to keep evolving , and reinvent themselves . DuluxGroup is a beautiful Australian success story , and its drive for customer-centricity continues to fuel its ambition . As it starts to embrace the full power of digital , there has never been a more exciting time to work in DuluxGroup tech team .”
197 businesschief . asia