“ EVERYTHING SEEMS TO BE A DIGITAL DISRUPTION OR TRANSFORMATION THESE DAYS . THIS TENDS TO CREATE CONFUSION AND UNREALISTIC EXPECTATIONS ”
DULUXGROUP
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“ EVERYTHING SEEMS TO BE A DIGITAL DISRUPTION OR TRANSFORMATION THESE DAYS . THIS TENDS TO CREATE CONFUSION AND UNREALISTIC EXPECTATIONS ”
— Eglantine Etiemble , Executive General Manager , IT and Digital , DuluxGroup
to survive . At the other extreme , you have companies that modernise a few outdated building blocks of their operating model . That can lead to large change from an internal perspective , but it doesn ’ t really transform the customer experience . And in between , you have companies that are able to seize opportunities to significantly enrich the customer experience . It could be new channels to market , personalisation or new services opened by technology . It ’ s not a burning platform , but rather a burning ambition : that ’ s the space where we play at DuluxGroup ,” she explains .
Etiemble joined DuluxGroup early 2018 , originally as the company ’ s CIO . She recalls the role initially had a relatively traditional remit and focus . “ My initial mandate was classic : software , ERP , infrastructure , overhauling the digital platforms ,” she says . But the other reason she was engaged was to help identify opportunities enabled by digital technology , and drive the organisational changes required to seize them . “ The process of identifying and implementing new technologies , is almost the easy part , and is never the end goal ,” she reminds us . “ To deliver value you need to evolve several elements of the operating model ( funding , talent , processes , culture …) which creates risks and tensions in the organisation , if not approached constructively . Moving to a digital operating model and value proposition is the equivalent of the teenage years
AUGUST 2020