the business . However , it can ’ t be just employees who bear the brunt of this . As a business we have had to make some big commercial decisions in relation to how we can cut down costs or reduce our expenditure .”
Since the outbreak of COVID-19 , Reid has witnessed some massive adaptations and massive learnings that he hopes organisations will take away from this disruption . “ In particular , there ’ s been talk for some time about workplace flexibility and the move to a gig economy with less employees and more contractors in the future . I think there ’ s been a lot of discussion around how our future workplaces will change .” However , personally Reid hasn ’ t seen the industry evolve at the pace that it could have or that people expected it to . “ One good thing that has come out of this global crisis is that it has forced people to think differently . One clear change has been the adoption of working from home . Prior to COVID-19 , the idea of everybody working from home would have been dismissed by many people , 133
EXECUTIVE PROFILE :
Steve Reid
Title : Chief People & Culture Officer Industry : Advertising
Company : Ooh ! Media Location : North Sydney
Joining oOh ! media as Group Human Resources Director in 2014 , Steve played an integral role in oOh ! media ’ s 2014 ASX listing as well as recent acquisitions and integrations . Steve ’ s focus is on identifying and developing talent to maintain oOh !’ s distinctive philosophy of engaging its people and delivering on strategy . With 26 years ’ experience in human resources , learning and organisational development in both consulting and internal roles , Steve has a track record of building highly commercial and innovative HR teams to drive culture change . businesschief . asia