OOH ! MEDIA
132 coronavirus . From a revenue perspective , Reid details that the Out of Home media industry has been hit incredibly hard , which he says is “ no surprise when you are in a lockdown situation . Most people were working from home and not travelling or out and about as much , therefore our audience declined along with our revenues . For example our airport business , with flights coming to an almost standstill , have seen revenue fall significantly along with in many cases our retail , office tower and public transport businesses . As a result , Reid highlights that on two fronts oOh ! Media has had to look both commercially and financially at how it can keep the organisation going to get through this period . “ We are starting to see improvements since implementing measures following the outbreak , including asking employees to work reduced hours or take extra annual leave to try and support the company . But for me , success is about doing this in a way that consults and engages employees , ensuring that they feel valued throughout the process and understand why it is critical for
AUGUST 2020