LEADERSHIP
THE SKATEBOARDING INDUSTRY is cyclical in nature , with innovation behind every curve . Like ripples in a pond , they seem to begin in California and reverbrate out into other markets . Since embracing skating in the early ‘ 60s , Australia has more or less mirrored U . S . styles and trends . Good weather , high-class facilities and a high standard of living have all contributed to a skate-friendly environment that has promoted a local industry with a lot of international attention .
San Diego-based skate company Jelly Skateboards is pushing the boundaries of what is known in the skate industry . Integrating aspects from skating , snowboarding and surfing into one board , the Jelly Skateboard is innovating and challening the norm — and Australians can expect the product to hit the market soon .
From bearings to bullets President and co-founder Sven Alwerud , 25 , was skating across campus as a business major just 10 short years ago . Today , he runs a start-up company that is valued at US $ 650,000 and is expected to continue to see massive growth .
Jelly - Windansea
The idea behind Jelly Skateboards began like many other great innovations : boredom .
When Alwerud and his friend ( now co-founder ) Cody Leuck were 15-years-old , they called upon Alwerud ’ s father , Sven Sr ., to help them build a skateboard .
A robotics engineer and the founder of Inventek Engineering , Sven Sr . recommended the boys use two-use polycarbonate — the same material
18 August 2015