Business Chief APAC+ANZ Magazine August 2015 | Page 17

JELLY SKATEBOARDS

REINVENTING THE AUSTRALIAN SKATE

INDUSTRY

THE AUSTRALIAN SKATEBOARDING INDUSTRY CONTINUES TO THRIVE ACROSS THE BOARD — FROM DISTRIBUTORS TO

MANUFACTURERS ALIKE . BUT HOW WILL THE ENTRANCE OF ONE INNOVATIVE START-UP SHAKE THE MARKET ?

WRITTEN BY : ERIC HARDING & STEPHANIE C . OCANO