SRXGLOBAL
for nearly 25 years — we ’ re very strong on the traditional operations side of things . Therefore , where we ’ ve put our focus is on products , such as Valor MSS , which is a software suite that allows us to be more involved with our customers in the design stage — design for manufacture , design for test , component selection , to make sure components selected fit in with our existing supply chain — to make sure that we can deliver the best cost . Those are the areas where we are always focusing on expanding what we can do for our customers ,” says Mr . Browne .
Being a privately owned business , SRX has a degree of flexibility from an entrepreneurial perspective , which again fits with targeting OEM ’ s that are similar in size to their own business . “ Their spend with us is very significant to both parties . We look for more flexible ways to set up commercial arrangements and expand what we
“ We never had a customer come to us yet who ’ ve asked for us to build a product that is beyond our capabilities .” Paul Appleby , CEO
do with them ,” says Browne .
A powerful local network also helps the Company continuously improve . “ We have a strong network we ’ ve developed with four or five local design houses who we consider strategic allies . We meet with them quite regularly . They are involved with brand-new products and brand-new technologies , and being in that network helps us receive early notice of the next technological advancement , innovation or improvement in the pipeline ,” says SRX ’ s CEO Paul Appleby .
Additionally , SRX has the traditional suite of Six Sigma , operational performance standards , LEAN manufacturing , etc ., in place . And each of the GM ’ s that run the operational parts of the business — the Company has a GM in New Zealand , one in Australia and one in Malaysia — they all come from very strong OEM backgrounds , with very strong engineering and manufacturing
180 August 2014