MANUFACTURING
“ Depending on the geography of our customer , it can be a slightly different pitch , but the common theme is that we like to be that extension of their existing business .” Joe Browne , Executive Chairman
our ability to build their product in its entirety and ship it to their customers in the Southeast Asia region — that ’ s our differentiator when we ’ ve got our Malaysian hats on ,” says Mr . Browne . “ Depending on the geography of our customer , it can be a slightly different pitch , but the common theme is that we like to be that extension of their existing business .”
Long-term Customer Relations SRX customers are granted an added degree of confidence knowing that SRX will be there with them the entire way . This is reflected in SRX ’ s sales cycle , which can take from two to three years from when the Company initially meets a potential customer to when they do an NPI build and launch into a volume-build manufacturer . “ Because it ’ s such a lengthy sales cycle , it has to be more than ‘ We ’ re a few percent cheaper than your incumbent ’. Because someone who ’ s prepared to move from one manufacturer to another for a small price savings , if it ’ s all about price , invariably they ’ ll be leaving us in a year ’ s time for another few percent savings elsewhere , and that ’ s obviously not attractive to us ,” says Mr . Browne . “ By and large , most of our current customers have been with us for many , many years ; 10 years in some cases .”
Continuous Improvement Strategies SRX ’ s comprehensive commitment to continuous improvement is one of the primary factors that motivate its clients to lock in for the long-term relationship . “ For us , it ’ s investing in tools , equipment , software products , for example , that expand our capabilities . Because we ’ ve been in business for such a long period of time — our business has been in operation
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