MANUFACTURING manufacturer there . But when it comes to contact sports as in rugby or Australian Rules or soccer , we do have a strong history . It ’ s important that we choose the right vehicle to get into those areas – but without saying we ’ re a rugby brand because we are a multi-sport brand .”
WRS Group is also utilizing strategic partnerships to grow the business , sponsoring the official USA rugby team and seeking out colleges for similar relationships . “ The college sports culture in America is a giant and it ’ s only getting bigger ,” says Robinson . “ If we can partner up with universities in the States , it will be advantageous to the brand for sure .”
Scaling Up Manufacturing “ It ’ s actually about scalability ,” says Robinson . “ Our ability to generate revenue quickly for teams and capitalize on opportunities needs to come from an in-house manufacturing source , but what happened is that in Australia we really struggled to find the staff to be able to scale up . But Fiji has a long history of garment manufacturing , so their ability to scale up was impressive . We ’ ve got just over 200 staff in Fiji , within the first six months , and that will go to 400 .”
Cultivating a Strong Company Culture At WRS Group , building a spirited company starts with building a spirited team . According to Robinson , cultivating a strong corporate culture within WRS Group has been paramount .
“ We know that we ’ re amongst sharks , so we want to make sure that people buy into the culture before they buy into the business ,” says Robinson , explaining that making sure prospective employees understand the corporate culture is a vital part of the recruitment process . “ We ’ d rather get the right person culturally than the right person from an educational point of view , because they have to buy into the vision . They have to buy into where we ’ re going as a brand . We ’ re very clear on what our path is and what our next five and ten years will look like , and the ability for people to grow with us is very important .”
It is important that WRS Group employees are ready to invest in
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