WRS GROUP PTY LTD
Parent company of KooGa , Silverfern , Brant Media , Linebreak and BLK
When it comes to the business of sport , WRS Group is at the forefront . Home to such sports apparel brands as BLK and KooGa , the Queensland-based business manufacturers innovative and cutting-edge performance apparel for professional athletes and enthusiasts alike . With its dedication to integrity , WRS Group is quickly growing to meet the needs of a worldwide audience .
Growing into New Regions With offices to serve consumers in Australia , Japan , the UK and the US , there is no doubt that WRS Group is growing rapidly . Along with that growth there come a host of new
challenges like finding ways to break into a new market . As a leading manufacturer of rugby apparel , WRS Group has chosen the sport as its point of contact with newer markets like the United States .
“ It ’ s about bringing that authenticity ,” says WRS Group CFO Michael Robinson . “ The reason that we ’ ve chosen rugby as the vehicle into a number of new countries is that it ’ s a good entry sport with global recognition , and we ’ ve got to make sure we ’ re bringing authenticity in certain areas . There ’ s no point in us coming into the US market and sponsoring a basketball or baseball or NFL team , because we don ’ t have credibility as a
170 August 2014