FINANCE
BANKING ON
INNOVATION
DRIVING MOBILE PAYMENTS
AUSTRALIA ’ S BANKS HAVE BECOME INCREASINGLY INVESTED IN DELIVERING NEW PAYMENTS TECHNOLOGY TO CUSTOMERS , SPURRING EXCITING DEVELOPMENTS IN THE INDUSTRY .
WRITTEN BY : KENJI NISHI , MARKETING AND BUSINESS DEVELOPMENT DIRECTOR AT GAMALTO
IT IS NOT hard to identify where the future innovations for banks are going to lead us . With mobile technology growing as quickly as it is , banking is just one of many industries that has had to try and adapt to keep up with consumer demand for easier , mobile solutions to their banking needs .
“ The banking industry is historically seen as a resilient and unwavering force - riding out the ups and downs of the markets as a conservative constant rather than a risk-taking innovator ,” said Kenji Nishi , the marketing and business development director at Gemalto , a world leader in digital security .
And while this consistency from one of the most influential sectors in our business world today is reassuring , it has not been enough for everyone . As the number of people in Australia with smartphones continues to increase ( smartphone users have been the majority of mobile phone owners for at least a couple of years now ), the demand and expectation for mobile banking services has increased right alongside . “ Mobile payments , powered by
NFC ( near-field communication )
12 August 2014