Business Chief APAC+ANZ Magazine August 2014 | Page 11

AUSTRALIA ’ S TOP 5 FEMALE ENTREPRENEURS UNDER 40
Empower Yourself was announced in October of 2013 .
Like many young female entrepreneurs , Kerr balances her day job ( or several day jobs , in this case ) with her full-time job as mother , and like May , says that motherhood has been the biggest and best achievement in her life .
Nicole Kersh 4Cabling For most businesses , a brick-andmortar store comes first . This wasn ’ t the case for 4Cabling , Nicole Kersh ’ s one-stop-shop for all cabling needs . She founded the company with the knowledge that her family ’ s electrical cabling business was missing a large chunk of the market by only being open during tradies ’ hours .
Kersh taught herself HTML coding , built a website and began selling cables , server racks and other data and communication equipment online directly to companies , all while managing the business in between her university classes at age 21 .
Currently , the company does $ 6.5 million in business a year . And although she and her 20-plus employees joke about the talk that 4Cabling will “ dominate the cable market ,” she ’ s already got a 15 percent share of the industry in Australia .
Her online store has eventually led to a storefront in Sydney , and Kersh is looking to open another location in Melbourne . Like many on this list , she was the winner of Ernst & Young ’ s Entrepreneur of the Year in 2013 .
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