Business Chief APAC+ANZ Magazine April 2020 | Page 53

53 companies need to do more than just automate workflow , they need to use AI to read data , interpret it and deliver insights to the business . At Kofax our intelligent automation platform allows our customers to ingest structured and unstructured data , and use our embedded AI to read data to deliver insights to a business . In most cases , we have seen the application of intelligent automation shift workers from low-value ‘ data collectors ’ to higher value ‘ data users ’. In addition , workers are finding greater purpose in their work , improving a company ’ s recruitment and talent retention .” Huff also reflects on the development of predictive modelling in the future . “ Predictive modelling is already being used in pockets , but the technology and algorithms are proprietary in most instances . This makes it difficult for small and medium-sized enterprises ( SMEs ) to take advantage of the technology . More open source predictive models that allow SMEs to utilise them would go far in levelling the playing field so we can adopt , scale and innovate faster ,” concludes Huff .
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