care . “ We ’ ve used Big Data techniques to analyse all the different permutations to augment that experience to more quickly resolve or enhance a particular situation . We take the complexity out and turn it into something simple and actionable .” Other companies might leverage data analytics to improve the operation of a product itself , although some , like Vince Campisi , Chief Digital Officer at United Technologies , consider both forms of optimisation to be intrinsically linked . Campisi told McKinsey , “ We ’ re starting to enable digital industries , like a digital wind farm , where you can leverage analytics to help the machines optimise themselves . It ’ s an example of using analytics to help a customer generate more yield and more productivity out of their existing capital investment .”
The opportunities afforded by Big Data are practical and abundant for companies dedicated to developing innovative ways of analysing the available information . Smit remarks that , although the modern era is one of “ digital supremacy ” and technology is undoubtedly indispensable to nearly every industry , there is some hesitance - even fatigue - among executives for digital transformation schemes that under-deliver . However , the eminently practical and widespread advantages of streamlining via data analytics is an opportunity that should be fully embraced . “ If there is one thing that businesses are interested in , it is how they can be more efficient , open up new growth , or be more compliant ,” he says . “ For those in the channel that want to continue to succeed , the focus has to switch from technology to business outcomes .”
43 asia . businesschief . com