EXTRACTING THE VALUE OF DATA
TECHNOLOGY
“ The opportunities afforded by Big Data are practical and abundant for companies dedicated to developing innovative ways of analysing the available information ”
42 in order to solve them ,” says Smit . The seemingly infinite streams of data generated on a daily basis take on a whole new dimension , as each piece can be used to better inform executives on how to steer corporate strategy . “ Information and dialogue can result in continual improvements , adding value for the end customer and helping to create lasting relationships built on meeting real-world business objectives . It also helps with securing and onboarding new clients , as the process of continual development highlights and helps you open up new markets .”
“ For those companies that can bridge the gap between IT and business objectives , there are major opportunities for success ,” Smit adds . But what does this mean for Big Data and analytics ?
EXTRACTING THE VALUE OF DATA
For many companies , this will mean finding ways to improve the end-user experience , with data analysis providing the engine to solve larger volumes of problems than ever before . In an article by McKinsey & Co , Victor Nilson , SVP at AT & T , explained that the company uses data analytics to optimise customer
APRIL 2020