COUPA SOFTWARE
164 ment platform to hundreds of organisations globally .
As it extends its reach across the Americas , EMEA and APAC , Perez says the firm has its eyes set firmly on up-and-coming geographies . “ Emerging markets are seen as a key growth driver for us ,” Perez says , highlighting how , in his current role , he ’ s “ trying to bring that same level of acceleration and value to customers in the Asia- Pacific .” “ I think there ’ s a really big opportunity to create value ,” he adds . “ As well-known Coupa customers like
Mondelēz and Procter and Gamble start to use this platform across APAC , local companies are beginning to turn their heads and realise the value that their peers are getting from managing their spend effectively .”
As software tools saturate the market , it ’ s easy to get swept on up in the tide that is digital transformation . Instead of focusing solely on technology , Perez urges businesses to really think about the business outcomes they hope to achieve . “ Digitalisation and transformation are a critical part
APRIL 2019