Business Chief APAC+ANZ Magazine April 2018 | Page 16

HELP FROM THE FAR EAST

LEADERSHIP & STRATEGY

build a hardware stack and a software stack at the same time .”
He cites Apple and Microsoft as good examples , explaining how | they came into their own when they began involving third parties in development . “ Apple is a software company ,” he states , “ but , without a platform of hardware , you ’ d never be able to see an iTunes store without an iPhone , or a device of some form . “ So , we realised we had to do that . We went to China and we found some companies that we could potentially work with .”

HELP FROM THE FAR EAST

GoodWe – the fourth largest residential and commercial inverter company in China – became Redback ’ s first investor with US $ 1.2mn , and Redback Technologies was incorporated in April 2016 .
Other partnerships include the University of Queensland , Energy Australia , Microsoft and Contact Energy , and Redback is a member of Microsoft ’ s Innovation Centre . “ A lot of the innovation in Redback is that we ’ re innovative in how we approach partnerships ,” he adds , “ because with a startup , you can burn a lot of resources
16 April 2018