FOOD & DRINK for devices are among other considerations .
This will all aid in the battle to compete with local competitors , especially the copycat challengers who adopt very similar concepts and appearances . With legal protection of copyright not the same as it is in other markets such as the UK , Pizza Hut has little choice but to differentiate itself through quality and appeals to its rich heritage .
“ We have to take some of these local competitors seriously as some of them are growing quickly and are up to the 20s in terms of store count ,” adds Ozanne . “ Some of them have very similar branding and logos to Pizza Hut , and this is also a problem for the likes of KFC and McDonald ’ s . It is our job to make people aware that we are the original Pizza Hut with the 25 year-legacy and our standards have to reflect that as well .”
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