PIZZA HUT PAKISTAN
hit a sweet spot with spicy chicken flavours in particular , unique to Pakistan ’ s restaurants and something which can be exploited further .
Another means of adding relevance to consumers and bringing more people in contact with the brand is through technology , particularly digital services . “ Our online business is growing all the time and there are still opportunities for us to enhance the offering on the website ,” says Ozanne . “ Upwards of 10 percent of orders are now coming via the website and this trend is continuing to grow .” Pizza Hut Pakistan is also working on an iOS version of its app , having successfully released an Android version .
Technology behind the scenes can help improve the customer experience , too . Ozanne and his team will be looking at bringing systems up to date , for instance reporting and integration of manual processes . A specific area this could enhance is the processing of online orders , which is currently delivered manually through call centres rather than being automatically sent to the appropriate restaurant kitchen .
Rollout of free Wi-Fi and even introduction of charging stations 44 April 2017