BUSINESS REVIEW AUSTRALIA her new project Ready to Soar is set to hit stores in May , addressing the question many entrepreneurs ask themselves : Should I or shouldn ’ t I start a new business ?
The Melbourne native has over one million followers on LinkedIn , and Simson acknowledged she feels a great sense of privilege that so many people are interested in her and what she has to say in terms of supporting business development across the world .
This is a far cry from her childhood goal of being a clown , or her teenage ambition of becoming a painter .
“ I think one of the delights in life is to not set yourself in stone ,” said Simson . “ If I had been a clown or an artist , I might be poor right now . Happiness is a choice . When something happens to us , we have a choice of our response . And quite frankly , that is about emotional maturity .”
Simson added , “ Life is too short . I want to have a good time every day .”
REDBALLOON AND REDII Simson says some of the best moments of her career revolve around simply being a great employer at her startup companies RedBalloon and Redii .
Since starting the online experience gift retail site RedBalloon in 2001 , the outlet has sold over 2.5 million experiences and was named a BRW Great Place to Work for five consecutive years .
Redii , Simson ’ s other more recent major effort , has nearly reached
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