Business Chief APAC+ANZ Magazine April 2015 | Page 168

NEW ZEALAND MADE

No matter how small the world may be getting in terms of travel and trade , there ’ s a clear and growing message coming from consumers : that when it comes to buying products , they ’ re on the look out for high-quality options that have been made in their own back yard .

Admittedly , that hasn ’ t always been the case . There was a time when products or services that originated
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