AUSTRALIAN MADE CAMPAIGN
confidence and optimism , and local jobs and economic opportunities ,” Mr Billson said .
The certification process If your products are made or grown in Australia , you could be eligible to use the Australian Made , Australian Grown logo .
To qualify , your products must comply with the criteria for one of the following descriptors :
• Australian Made : The product has been made in Australia and over 50 per cent of the cost of production cost has been incurred in Australia .
• Australian Grown : All significant ingredients are grown in Australia and almost all processing has been carried out in Australia .
• Product of Australia : All significant ingredients come from Australia and almost all of the manufacturing / processing has been carried out in Australia .
• Australian Seafood : All significant ingredients are grown / harvested in Australia and almost all processing has been carried out in Australia .
• Australian ( for export use only ): The product must satisfy the criteria for at least one of the four preceding claims , and not be misleading .
It is important to note that , for food products , the rules for using the AMAG logo with an ‘ Australian Made ’ claim are more stringent than those applying under the Government ’ s Australian Consumer Law . A stricter set of criteria about what actually constitutes ‘ substantial transformation ’ was introduced several years ago to reduce any confusion about a food product ’ s true country-of-origin .
Australia ’ s reputation for high quality , health and safety standards in manufacturing has helped to create a strong nation brand for businesses to leverage , and if you qualify to use the logo , there are a few easy protocols you can put in place to be sure you get the most out of it . These include :
• Placing the logo clearly and visibly on the front of product packaging ;
• Promoting the logo extensively across all marketing and communications materials
• Using the logo as part of your sales pitch , to help convert sales and secure Government contracts .
164 April 2015