MANUFACTURING provides crucial authenticity in these export markets , reinforced in recent years by the registration of the trade mark in China , Singapore , South Korea and the USA , with plans for further registrations underway . Market research * reveals more than 98 % of Australian consumers recognise the logo , and 88 % trust it . It is backed by a multi-million dollar marketing and communications campaign , and its significant and growing recognition and trust in Australia throughout the world , particularly in Asia , make it a powerful marketing symbol for Australian growers and manufacturers .
A comprehensive online database The Australian Made Campaign recently launched its new website , www . australianmade . com . au .
Featuring products and produce from thousands of Australian farmers and manufacturers , the website enables consumers to quickly and easily find locally made , grown or caught products . Only products certified to carry the AMAG logo can be featured . Every business has its own online listing , fully searchable by name or products offered and integrated with social media .
Australian Made branded stores 2015 also marks the launch of ‘ Australian Made ’ branded stores in China , under a new partnership with Australia Made Shop Pty Ltd ( AMS ). There is already a network of Australian Made branded stores in South Korea .
AMS will only showcase products certified to carry the AMAG logo to the affluent Chinese market .
Initially launching in the Shanghai Free Trade Zone in February , stocking shelf-stable products , stores are set to open in other major cities throughout 2015 , with the intent to offer fresh produce as well . Australia ’ s Federal Minister for Small Business , Bruce Billson , said an ‘ Australian Made ’ retail presence showcasing the very best and most authentic Australian products to the crucial Chinese market was truly exciting . “ Knowing that suppliers have an ‘ on the ground ’ partner to market their ‘ Australian Made ’ products to increasingly discerning Chinese consumers builds exporter
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