Business Adviser Magazine September 2013 | Page 49

Engage your audience.
Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

posts, utilize this. This will allow you to be consistent and stay organized. Social media gains the most amount of exposure on the weekends, don’t disregard this opportunity!

Secret #6 – Post Pictures and Videos.
Consumers are more likely to pay attention to a picture or a video rather than worded text. Youtube videos, pictures on Instagram and Pinterest are great tools for this. As the saying goes, “A picture is worth a thousand words!”

ample, UPS delivers a new dress, take a picture and post it! This will encourage your costumers to quickly go purchase the dress and be the first ones to wear it. However, do not do all of your social media marketing on the fly. This can overload your customers and interrupt with your consistency.

Secret # 7 – Be Responsive!
If a person asks a question on your website or comments on a photo, be responsive. Monique states, “If someone asks, always reply. It is not like an email where you have a day to respond, one day is a day too late.”

Phone: [phone] facebook.com/SHOP112

Secret #8 – Don’t Be Afraid to Post Something on the Fly.
Spontaneous posts are fun. For ex-

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