Business Adviser Magazine September 2013 | Page 48

The Secrets to Social Media Marketing

by: Maggie Rios

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Twitter, Facebook, Pinterest. How exactly can you benefit from these social media sites and maximize your business exposure?
ocial media marketing is the process of gaining consumer attention and maximizing product advertising through the usage of social media sites such as Facebook, Pinterest, and Twitter. A local business that has capitalized the utilization of social media marketing is Shop 112. In December 2011, Myra Brown and Monique Jeffery opened a clothing boutique, Shop 112, in McAllen, Texas. Within a year and a half, Shop 112 had over 30,000 Likes on Facebook and 6,000 on Instagram! This brings to question, “What is the secret to efficiently yet effectively utilize social media marketing?” Monique Jeffery, Marketing Director of Shop 112, provides 8 essential secrets to social media marketing that has ultimately led Shop 112 to success! eryday that makes people “Like” your web page?” Shop 112 provides a 10% discount if you “Check-in” on Facebook befire checking-out, stating that you were at Shop 112 before purchasing your items. This discount is advertised on the sales tag on the clothing item. A costumer always looks at the price before purchasing, what a strategic purchasing motivator! ability to have their response is not only a tool to get to know your consumer; furthermore, the comment is then reflected on the commenter’s Facebook page, thus expanding online exposure. Competitions and giveaways can be used to encourage the consumer to comment or respond.

Secret #4 – Don’t Overload.
Think about all of that email that goes straight to spam, you do not want to be that spam. Posting too much can be detrimental. Your posts will be overlooked and undervalued. Make sure you post just enough to keep your consumers engaged and wanting more.

Secret #2 – Branding! Branding! Branding!
The content that you display is critical to branding your business. Keep it applicable and consistent. If you are a retail clothing store, do not advertise a car on your website. It may misguide and confuse your consumer about your business.

Secret #1 – Provide a reason to “Like” your webpage.
When establishing a website ask yourself, “What are you offering ev-

Secret #3 – Engage your Customers.
“Do you prefer stripes or polka dots?” 6???rVW7F???2?2?v?2w&VBv?F?V?vvR??W"7W7F??W'2?F?P??6V7&WB2R( 266?VGV?R??W"f6V&????7G2??2'W6??W72?v?W"?6??WF??W2??R????B?fRF?RF??RF??7BWfW'?6??v?RF??F?????VRv?fW2??2F?66?VGV?R??W"f6V&????7G2?f6V&??????w2??RF?&R?66?VGV?R??W ??C???%U4??U52Ed?4U ??