STRATEGIC MARKETING
The bedrock of marketing is value creation, which involves creating, communicating and delivering offerings of value for customers. This area studies an organisation’ s long-term activities to gain or maintain a competitive advantage, create continuous value for customers and balance shareholder expectations.
Units required for a major
• Marketing fundamentals
• Consumer behaviour
• Integrated marketing communication
• Strategic branding
• Services marketing
• Marketing strategy and implementation
• Marketing research methods
• International marketing.
Units required for a minor
• Marketing fundamentals
• Consumer behaviour
• Integrated marketing communication
• Services marketing.
MINOR ONLY
BUSINESS LAW AND TAXATION
Laws regulate financial transactions, taxation and marketing processes to protect organisations, groups and individuals that engage in business and partnerships. Delve into the legal landscape governing business in Malaysia and internationally as we reach new digital and economic frontiers. Available only as a minor.
Units required for a minor
• Business law.
Choose three of the following units:
• Cyber law
• Company law
• International trade law
• Climate change policy
• Income tax law
• Corporate governance and sustainability.
MINOR ONLY
SUSTAINABILITY AND RESPONSIBLE MANAGEMENT
If you’ re interested in the interaction between society, the economy and the environment, take up this minor. Business decisions have an impact on people, places and the planet, and studying sustainability will teach you how to prioritise meaningful long-term outcomes over short-term wins.
Units required for a minor
• Corporate governance and sustainability
• Climate change policy
Choose two of the following units:
• Environmental science: A Southeast Asian perspective.
• Borders, people and identity: Migration in the 21st century
• International human rights
• Sexual and reproductive health and rights in global contexts
• Environmental issues in economics
• Global conservation and biodiversity.
HERE’ S AN EXAMPLE OF WHAT YOUR STUDIES COULD LOOK LIKE IF YOU MAJORED IN ECONOMETRICS AND BUSINESS STATISTICS
YEAR 1 |
UNITS |
|
|
|
Semester 1 24 Credit points |
ACW1020: Accounting in business |
ECW1101: Introductory microeconomics |
ETW1001: Introduction to statistical analysis |
MGW1010: Introduction to management |
Semester 2 24 Credit points |
BTW1042: Business law |
MKW1120: Marketing fundamentals |
BFW1001: Foundations of finance |
ETM2100: Principles of statistical inference |
YEAR 2 |
UNITS |
|
|
|
Semester 1 24 Credit points
ETW2510: Introduction to econometrics
Free elective unit Free elective unit Free elective unit
Semester 2 24 Credit points
YEAR 3
ETW2420: Design and analysis of sample surveys
UNITS
Free elective unit Free elective unit Free elective unit
Semester 1 24 Credit points |
ETW3450: Applied time series econometrics |
ETW3510: Applied econometrics methods |
Core – Capstone |
Free elective unit |
Semester 2 24 Credit points |
ETW3420: Time series forecasting: Principles and practice |
ETW3481: Econometrics methods for finance |
Free elective unit |
Free elective unit |
Core unit Major unit Free elective unit
Accounting core units: Financial accounting 1, Foundations of Finance, Business law, Principles of economics, Introduction to statistical analysis, Introduction to management, Management accounting 1.
Non-accounting core units: Accounting in business, Foundations of finance, Business law, Introductory microeconomics, Introduction to management, Introduction to statistical analysis, Marketing fundamentals.
Scan to view course maps for all majors.
9