DIGITAL MARKETING
The age we’ re living in is a marketer’ s dream. No longer limited by geographical or physical boundaries, marketing now means pushing the envelope and applying established marketing concepts and techniques within a digital framework. If you’ re interested in selling ideas and influencing trends, this area will provide a window into the stimulating world of marketing today.
Units required for a major
• Marketing fundamentals
• Marketing research methods
• Introduction to digital marketing
• Search engine marketing
• Social media marketing
• AI in marketing
• Marketing analytics
• Digital incubator.
Units required for a minor
• Marketing fundamentals
• Marketing research methods
• Marketing analytics
• Introduction to digital marketing.
FINTECH
With a growing focus on fintech and startups, Monash is positioning itself at the forefront of innovation and emerging technologies through strategic partnerships with trailblazers such as Cradle, MDEC and Beyond4. In the ASEAN region alone, the digital economy is forecasted to add an estimated USD1 trillion to regional GDP by 2030 1. This area will equip you to navigate the digital landscape.
Units required for a major
• Foundations of finance
• Introduction to financial technology
• Commercial banking and finance
• Cyber law
• Foundation of data analysis
• Applied financial technology
• Data mining and predictive modelling
• Entrepreneurship in financial technology.
Units required for a minor
• Foundations of finance
• Introduction to financial technology
• Applied financial technology
• Data mining and predictive modelling.
Monash has a good reputation with employers because of their high educational standards. The variety of learning opportunities, from going on an exchange program and networking with people from all walks of life to navigating unique challenges and shared experiences with my peers, has opened doors for me in so many ways. I’ ve applied what I’ ve learned to my career.”
LEE WAN JUIN
Bachelor of Business and Commerce and Bachelor of Communication
Data Scientist, MoneyLion
INTERNATIONAL BUSINESS MANAGEMENT
Get an introduction to the world of leadership and business beyond your shores: how international firms strategise, plan and execute policies and operations. Many businesses compete in international markets and knowing how to navigate the landscape can take you far.
Units required for a major
• Introduction to management
• Managerial communication for global leaders
• International business
• International financial management
• International trade law
• Operations and supply chain management
• International marketing
• International management.
Units required for a minor
• International business
• International management
• Operations and supply chain management.
Choose one of the following units:
• International trade law
• International financial management
• International marketing.
MANAGEMENT
Management revolves largely around business and human behaviour, exploring how people affect an organisation’ s goals and strategy outcomes. It’ s perfect for you if you’ re keen to dive into the ever-evolving relationship between business and people.
Units required for a major
• Introduction to management
• Human resource management
• International business
• Strategic management
• Social entrepreneurship
• Organisational behaviour and change
• Leadership in Asia
• Management information systems.
Units required for a minor
• Introduction to management
• Human resource management
• Strategic management.
Choose one of the following units:
• Organisational behaviour and change
• Social entrepreneurship.
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1 Digital ASEAN by World Economic Forum