BUS 421 STUDY Extraordinary Success /bus421study.com BUS 421 STUDY Extraordinary Success /bus421study.c | Page 4

o
Marketing Objectives
o Target Market Strategy
o
Messaging
 Branding
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BUS 421 Week 4 Assignment Marketing Plan Section IV
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• Section IV: Marketing Mix
o Product
o Pricing
o Promotion
 Advertising
 Promotion
 Direct Marketing
 Public Relations
 Social Media
o Place
o Service