BUS 421 STUDY Extraordinary Success /bus421study.com BUS 421 STUDY Extraordinary Success /bus421study.c | 页面 3

§ Product/Service Offering
§ Positioning
§ SWOTT Summary:
§ Strengths
§ Weaknesses
§ Opportunities
§ Threats
§ Trends
§ Historical Results
o Competition
§ Direct Competition
§ Indirect Competition
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BUS 421 Week 3 Assignment Marketing Plan Section III
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· Section III: Marketing Strategy
o
Value Proposition
o Critical Issues
o Financial Objectives