Burford Visit Guide Media Kit 2014 | Page 3

Website We have established a central website (www.visitguides.co.uk) that will feature listings, reviews, maps and guides to towns across the Cotswolds. All of the information and editorial from the Visit Guides will also be included on this website. There will be links directly to the website from the digital guide. The website is fully searchable and incorporates Google Maps. Social Media Dedicated Twitter accounts are run for every town in the Visit Guides community, and we will Tweet regularly about the town and our business partners. We connect with local businesses, people and societies to share and spread their news. PR Not content with producing excellent, informative guides, we will spread the word about how brilliant the destinations are. We will write features and press releases and send them to our online database of thousands of journalists across the UK. Being journalists ourselves, we know what other journalists want, how they want it, and when they want it. We have also formed partnerships with professional photographers who live locally to produce stunning imagery for the guides and for potential media coverage. We can also provide PR services to individual businesses.. PARTNERSHIPS In order to run the Visit Guides we rely on the support of local business partners – the kinds of businesses that will benefit most, such as hotels, restaurants, shops and attractions. We are looking for an annual commitment from partners and will work together to promote them and their town. WHAT PARTNERS GET: • Full page advert in the digital guide • Full page editorial in the digital guide • Featured listing on the website for their town • Full page profile on the website • Daily social media (Twitter) amplification • Inclusion in Press Releases to promote the town WHAT IT COSTS Partners pay just £500 per year for advertising, editorial coverage, website listings, social media marketing and international PR campaigns.