Bulletin 2017-2018 BUI 2017-2018 - Page 75

The evolution of digital media, convergence of technology, citizen journalism and other user generated media are also explored in this course. ICA 413 Issues and Crisis Management This course exams the role of communication in crisis and issues development and intervention. Students will practice the strategies and tactics needed in handling and managing issues and crisis situations through the use of case studies and current events. ICA 423 Advanced Writing for Communication Professions Prerequisite: ICA 311 This course has students practice specialized writing relevant to strategic communication in contexts such as advertising, blogs, press releases, reviews, briefings, etc. The course will be project base requiring research to complete a portfolio. ICA 427 Special Topics in Communication The course examines a communication or media topic of interest to both students and faculty. The topic will vary from semester to semester. ICA 430 Cooperative Education Prerequisite: ICO 301 Pre-Cooperative Education The study of actual working processes in a real-world estab- lishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possi- ble. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality which offers the possibility of relevant work-integrated learning or project- based learning and contributes to the benefit of the entity. The student will be evaluated for their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment. ICA 445 Practicum in Communication This course provides students with the opportunity to apply theories and skills developed in the major through producing a real-to-life communication project. Students should leave this class with a portfolio of their work. ICA 490 Independent Study This is a course of individualized study under faculty supervision. The completion of a project is required. ICO 301 Pre-Cooperative Education The study of concept behind the cooperative education system and the development of readiness and various capabilities such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing and presentation techniques, as well as entrepreneurship skills, recommended practices at work and workplace safety. BANGKOK UNIVERSITY INTERNATIONAL 73