The evolution of digital media, convergence of technology,
citizen journalism and other user generated media are also
explored in this course.
ICA 413 Issues and Crisis Management
This course exams the role of communication in
crisis and issues development and intervention. Students will
practice the strategies and tactics needed in handling and
managing issues and crisis situations through the use of
case studies and current events.
ICA 423 Advanced Writing for Communication Professions
Prerequisite: ICA 311
This course has students practice specialized
writing relevant to strategic communication in contexts such
as advertising, blogs, press releases, reviews, briefings, etc.
The course will be project base requiring research to
complete a portfolio.
ICA 427 Special Topics in Communication
The course examines a communication or media
topic of interest to both students and faculty. The topic will
vary from semester to semester.
ICA 430 Cooperative Education
Prerequisite: ICO 301 Pre-Cooperative Education
The study of actual working processes in a real-world estab-
lishment in the capacity of an employee to prepare the
student for future careers in the most systemic manner possi-
ble. The student will be assigned to a full-time position at an
establishment for a minimum period of one educational term
or sixteen weeks. The job is one of quality which offers the
possibility of relevant work-integrated learning or project-
based learning and contributes to the benefit of the entity.
The student will be evaluated for their performance by the
faculty and the establishment. As well, the student will be
required to deliver a report summarizing their performance
following the conclusion of their cooperative education work
ICA 445 Practicum in Communication
This course provides students with the opportunity
to apply theories and skills developed in the major through
producing a real-to-life communication project. Students
should leave this class with a portfolio of their work.
ICA 490 Independent Study
This is a course of individualized study under
faculty supervision. The completion of a project is required.
ICO 301 Pre-Cooperative Education
The study of concept behind the cooperative
education system and the development of readiness and
various capabilities such as job application letter writing,
employer screening, job interview techniques, communication
skill improvement, personality, teamwork, organizational
culture, creative thinking techniques, report writing and
presentation techniques, as well as entrepreneurship skills,
recommended practices at work and workplace safety.
BANGKOK UNIVERSITY INTERNATIONAL 73