goods and services of mass media. Emphasis is placed on
media literacy and professional ethics of both public and
community media.
ICA 319 Publicity Design
This course studies the creative and practical
aspects of how to design messages for publicity purposes.
Stress is placed on the art direction of publicity messages.
Students will examine the typography, layout, and design of
print and electronic media through the design flow for
electronic and new media system. It emphasizes media for
publicity purposes. The course includes the creation of
publicity materials.
ICA 329 Communication and Development
This course examines the development, structure,
and roles of communication and mass communication
systems in social well-being, urbanization, and nation-building
to support the national plan in socioeconomic, political,
educational, and public health progress. The class also
explores the effects, uses and functions, roles, responsibili-
ties and ethics associated with the use of mass media in
evelopment.
ICA 333 Speaking in Mediated Contexts
Prerequisite: ICA 211
This is a practical course on the principles of
spoken mediated communication. Students will obtain
practice in reading broadcast news, being an MC, running
press conferences, etc.
72 BANGKOK UNIVERSITY INTERNATIONAL
ICA 335 Event Planning Management
This is a practical course where students will use
the techniques and processes of event planning, designing,
coordinating, promoting, and evaluating of events are
emphasized. Also discussed are types of ways of connecting
events to communication goals.
ICA 337 Brand Communication
This course introduces students to the theories and
techniques used in integrated branding communication in
various settings. Students will examine how to build brands
and how to do brand positioning, as well as rebranding and
refreshing brands. Students will also explore how to use a
communication plan to accomplish the goals of branding
activities.
ICA 338 Training and Development
This course provides students with an opportunity
to learn how to design communication training and develop-
ment programs beginning with the needs assessment and
continuing through to the evaluation phase. Adult learning
theory, connecting training to goals, and making use of
information technology tools for training purposes are also
emphasized. Actual skills in helping others improve their
communication ability are developed through practice.
ICA 339 Digital
This course studies the process of digital media
and its impact on society and culture. Emphasis is place on
the characteristics and requirements of digital media for
various uses relating to trust, credibility and accountability.