IEP 451 Human Capital Management and
Leadership
(3 Credits)
A study of the roles and responsibilities of human
resource management in the organization about jobs design
and analysis, manpower planning, recruitment and selection,
human resources development, performance evaluation,
compensation management, including information system which
can adapt to human resource management. Also study the
behavior of individuals, groups and organizations, including
communication, motivation, leadership, decision making, change.
And conflict in the organization in order to understand the
behavior of people working together in organizations.
IEP 551 New Product and Service Development
(3 Credits)
A study of the process of developing and planning
new products and services into the market. Meaning and
relationship between market opportunity analysis. The pursuit
and evaluation of business opportunities Study trends and
needs of the market. Analysis of business environment
assessment Lead to the conceptualization. Moderation concept
Conceptual assessment of new products and services. It
leads to the development of prototype products, market
testing and introduction of new products into the market.
Include the development of new products and services or
new business continuously to meet the needs of the market.
Major Required Course
IEP 501 New Business Venture Creation
(30 Credits)
(3 Credits)
Pre-requisite: IEP 101 Foundations of Entrepreneurship or
Dean’s Approval
A study of the meaning, role, type, and special
attributes of business ownership. Analyze and evaluate the
110 BANGKOK UNIVERSITY INTERNATIONAL
environment both inside and outside the organization
which consists of strengths, weaknesses, opportunities and
threads in the business. Analysis and evaluation of business
opportunities. Also study the legal conditions, concepts and
processes for establishing new businesses. Operations and
problems. In business Include the importance and procedures
for writing a business plan as well as guidelines for planning
and developing sustainable business.
IEP 502 Family Business and Trans Generation (3 Credits)
IEP 503 Pitching and Presentation Skills (3 Credits)
A study of the patterns and operations of family
businesses, organizational culture of family business, the role
and relationships of all family members. Also study the
development and planning of business operations, family
business organization structure, communication, law and tax,
professional management practices, leadership for family
business, conflict management, how to cr