News & Events
Samsung Electronics unveils innovations
at SEA Forum 2016
At a recent three-day media event in Kuala Lumpur, Samsung Electronics introduces groundbreaking products and services to revolutionise and transform consumers’ everyday lives.
TO SAY THE least, the much-anticipated Samsung Southeast Asia
Forum 2016, a conference and exhibition, was nothing short of
장관의 (Korean for ‘spectacular’), as the multi-national electronics
conglomerate unveiled its newest range of products, from consumer
electronics to home appliances, at the KLCC recently. As stated
succinctly by Mr Jeon Yong Sung, President and CEO of Samsung
Electronics, Southeast Asia and Oceania, at the three-day media
event, Samsung aims “to introduce ground-breaking products and
services that will revolutionise and transform smarter living and
bring IoT (Internet of Things) technology into consumers’ everyday
lives.” Samsung’s portfolio of new product line-up unveiled at the
Forum included:
• SUHD TVs with the world’s only cadmium-free 10-bit Quantum
dot display and the world’s bezel-less curved design, for
unparalleled “true-to-life” picture quality and colours, stunning
brightness and exceptional contrast, attributed to its high
dynamic range (HDR) of 1,000 nit minimum. Further, Samsung’s
new Ultra Black technology significantly reduces light reflection,
i.e., to enhance viewing with minimum glare. Also highlighted
was Samsung’s range of Smart TVs, based on its Tizen line 2015
operating system, featuring all-in-one Smart Control remote,
Smart View and Smart Hub with easy access to favourite contents
and services.
• Family Hub Refrigerator, that not only stores groceries but
communicates via 21.5” full HD touchscreen (for leaving notes,
posting photos, important dates, etc., like any smartphone),
improves food management via three high quality cameras inside
the fridge to capture images and entertains with music, TVs
shows, sports games while preparing or having a meal.
• AddWash Front-Loading Washing Machine, with SuperSpeed
feature for quick wash without compromising on performance
and a distinctive access door for adding “left-out” items or fabric
softener at any time during the wash cycle without having to open
36 Building & Investment | www.b-i.biz
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the main washer door. It also comes with Smart Control that
works with both Android and IOS smartphones, allowing for
easy monitoring of laundry programme and even start-up alerts
on new washing cycles.
New 360 Circular Cassette air conditioning, with
omnidirectional airflow discharge (eradicates cold air draft and
increases cooling speed) and ground-breaking bladeless design
to deliver a zero angle airflow which help minimise airflow
reduction. Bladeless flow control ensures fast comfortable
cooling without the cold draft, ensuring 100% of air volume
compared to traditional four-way Cassette units, which can lose
up to 25 percent of air volume. The resulting cooling speed is
increased by 34%.
Innovative “mobile productivity and wearable technology” also
had a showing at the Forum, namely, the new editions of Gear S2
Classic, revolutionary timepieces with increased functionality and
designer watch-straps and watch-face options, and the latest Galaxy
TabPro S, combining Samsung’s world-class technology, powered
by Microsoft Windows 10, and integrating the most popular
features of laptops/tablets to give full notebook PC functionality in
a lightweight tablet. ■