BUILDING A CONSUMER PSYCHOLOGICAL AND CULTURAL PROFILE / TUTORIALOUTL BUILDING A CONSUMER PSYCHOLOGICAL AND CULTURAL PRO | Page 2

Personal (age and life cycle stage, occupation, economics,
lifestyle, personality)
b. When Creating Your Psychological Profile include the following
elements:
i.
Consumer Perception of the product/service
ii.
Why do consumers purchase this particular
product/service? (motivation)
iii.
What are your consumers’ needs, wants, desires, and fears?
iv.
What are your consumers’ beliefs and values that may
influence the purchase?
c. In addition, to the text book please review the following resources
as well as those
in this week’s Student Resources area for assistance:
i.
http://marketmedialife.blogspot.com/2012/11/marketing101-
pyschological-factors-of.html
ii.
http://changingminds.org/explanations/culture/lewis_cultur
e.htm
a. iii. http://www.crossculture.com/about-us/the-model/
http://www.consumerpsychologist.com/cb_Culture.html
http://education-portal.com/academy/lesson/what-issubculture-
theories-definition-examples.html
d. Your PowerPoint presentation should be at least 8 slides in length
(not including
the Title page and Reference page). Ensure that your sources are
properly cited
using APA formatted guidelines and include professional graphics.
Here is an
example of a successful Reference slide with several web pages and
an academic
journal article:
iv.