BUILDING A CONSUMER PSYCHOLOGICAL AND CULTURAL PROFILE / TUTORIALOUTL BUILDING A CONSUMER PSYCHOLOGICAL AND CULTURAL PRO

Building a Consumer Psychological and Cultural Profile
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Building a Consumer Psychological and Cultural Profile
Assignment 1 Objectives: To examine how psychological as well as
cultural factors influence consumer buying behavior. To apply these
factors
when creating a Marketing strategy for a product or service.
Assignment 1 Description:
In the New Shoes simulation you will be marketing to three different
target
markets (home, domestic, and foreign). It becomes important to
understand
the consumer psychological and cultural profile for each market.
Create a PowerPoint presentation to present to the marketing team of
your
New Shoes company to present a profile for your New Shoes
consumer for
the domestic and foreign markets using the criteria below.
1. When Creating your Cultural Profile include the following
elements:
i.
Cultural Types
ii.
Subculture
iii.
Social class
iv.
Communication (verbal and non verbal) that can impact the
Marketing process
v.
Social ( networks, family, roles and status)
vi.