There are many opportunities for the application of music video production techniques in the media industries. Besides the established outlets of TV music channels, marketing and promotion within the popular music industry and direct DVD sales, there are also websites of new and emerging artists, Myspace and YouTube, phone downloads, and VJing in music venues, at concerts and at festivals.
Music videos provide the ideal opportunity for experimenting with visual moving imagery allowing to use their creative imagination to the maximum and to apply technical skills, which have been developed in other units. This unit also includes anaylsing the codes and conventions of existing music videos. The unit allows to the potential for advanced techniques such as mixing digital or stop-frame animation with live footage, chroma key and matte effects.
From this unit I have developed the creative knowledge needed to entertain and engage the target audience, to potentially consider the requirements of a client and fulfil the promotional purpose of the product. The development of creative concepts and the skills needed to apply them are readily transferable to many other genres including advertising, drama and computer game design.