T
rust
As a real estate professional, you have a
tremendous opportunity in front of you
right now. Real estate demand is projected
to remain strong for the foreseeable
future, and home purchases will continue
to increase as the economy gets better.
Therefore, you need to be prepared.
“LEARNING TO TRUST IS ONE OF LIFE'S MOST DIFFICULT TASKS.” - ISAAC WATTS
SELLERS MUST TRUST YOU ENOUGH
TO LET YOU DO FOUR THINGS:
LISTING AGREEMENT
of possibly the largest Handle the liquidation
asset their family has.
PRICE
input
value ofHave asset. on setting the market
that
LENGTH of LISTING Set
liquidation of that asset.the timetable for the
COMMISSION Set the fee for the
required to liquidate that asset. services
K
LENGTH
LISTING
PRICE
$
COMMISSION
#
Think of it like owning a shoe store. If you knew
there were people already lined up around the
corner and busloads of people coming, you’d
make sure you had every single size, in every
single color, and every single style in stock.
Likewise, when a buyer contacts you on the
web, comes into your office or calls you from a
sign you have posted, you want to have plenty
of inventory so you can meet their needs.
Today, more and more sellers are stepping
back, taking a look at the advice real estate
professionals give them, and asking themselves
whether they can trust that advice. Therefore,
when you’re at a listing presentation, the most
important element is whether you can build
trust with the homeowner. Your sellers must
know that you’re giving them great advice
and that you’re going to be able to help them
accomplish their goals. To do that, you must
first make sure you understand what those
goals actually are.