+Putting the
5
elements to work
(cont.)
An Example of Storytelling...
“
“Yesterday, they emptied Lake Michigan and filled it with tin foil. Then,
rumbling down the road came hundreds of big dump trucks full of vanilla
ice cream. They dumped all the ice cream into the tin foil bowl that lined
the lake. Then came the fire trucks with their big power hoses and squirted
chocolate syrup all over the ice cream. Just then, we heard a loud roar
"
echo through the air. It was a helicopter carrying a gigantic cherry. It
plopped the cherry down right on top to complete this massive sundae...”
That generation knew how to tell stories and how
to listen. Words were what they lived by. Today,
however, most of that generation is 90 years old
or older. If your 30-year career plan is to only deal
with clients who are currently 90+-years old, you
may be in need of a new plan.
As technology evolved, subsequent generations
didn’t sit in front of a radio; they sat in front of
a television. They learned to count watching
Sesame Street, and they watched MTV to relax
and unwind. These people were educated and
entertained very visually. The way they processed
information changed from auditory to visually.
Simply “telling” them something isn’t enough.
They need to “see” it to believe it.
If you’re not using strong visuals in all your
communications with clients (face-to-face
meetings, emails, newsletters, etc.), then you’re
not being fully heard or understood.
Allow us to prove
that to you...
5