6
Reach full potential through smart
pricing models to proper spare pa
AT A GLANCE
OVERVIEW OF PRICING MODELS
Although spare parts pricing topics
are gaining more and more
importance, many manufacturing
companies still LACK an AGILE
spare parts pricing APPROACH.
Following a simple cost-plus
pricing or focusing only on
one pricing model will not tap
the FULL profit POTENTIAL.
Our program identifies the
PERFECT MATCH between
predefined segments and
different pricing models.
Our “value-based pricing plus”
pricing model smartly combines
customers’ willingness to pay, big
data analytics and psychological
pricing to consequently identify
all pricing OPPORTUNITIES and
adjust prices accordingly.
DESCRIPTION
of pricing model
CONSIDERING …
PRICING ELEMENTS
COSTS
PARTS
SEGMENTS
PRICES OF
COMPETITORS
WILLINGNESS
TO PAY
BIG DATA
ANALYTICS
PSYCHOLOGICAL
PRICING
PRICING MODEL ALLOCATION
TO SPARE PARTS SEGMENTS
TRADITIONAL
COST-PLUS
PRICING
SIMPLE MARK-
UP on top of
the COSTS OF
EACH PART
DIFFERENTIATED
COST-PLUS
PRICING
DIFFERENTIATED
MARK-UPS by
PRODUCT
SEGMENT
D
DIF
CO
PRI
Diff
ma
pro
wit
CO
PRI
Source: goetzpartners