5
Multidimensional segmentation of spare parts as
basis for goetzpartners agile pricing approach
CRITERIA FOR SPARE PARTS SEGMENTATION
ALL SPARE PARTS
TECHNICAL-DRIVEN
• Product family/type
• Complexity and criticality
LIFE CYCLE-DRIVEN
• Phase of life cycle along
certain trigger points
• Time/age in years
FINANCIAL-DRIVEN
• Volume
• Profit
SEGMENTATION
PROCESS ALONG
SELECTED INDUSTRY-
SPECIFIC CRITERIA
MARKET-DRIVEN
• Competition (warranty,
commodity, competitive
and captive situation)
• Demand and markets
E.g. SEGMENT A:
“Profitable and critical brake
disc spare parts in a highly
competitive market”
A B C D
Source: goetzpartners