5
Communications without a convincing & authentic story
results in loss of talents and key players
RESTRUCTURING ANNOUNCEMENTS AND POTENTIAL EFFECTS ON EMPLOYEES
“WE WILL REDUCE
OUR WORKFORCE
BY 40%“
COMMON ANNOUNCEMENT MISTAKES:
• No comprehensive communication strategy in place
• No prioritization of communication during HR restructuring programs
• “Salami-slicing“ and delaying tactics (“wait & see“)
• Lack of clear responsibilities
• No sufficient stakeholder management
• No clear and consistent storyline
RESIGNATION
UNCERTAINTY
ANXIETY
RESIGNATION DEMOTIVATION
CHAOS
SICKNESS RESIGNATION
FEAR ANGERANXIETY
PARANOIA ANGER
CHAOS
UNCERTAINTY
DEMOTIVATION FEAR
SICKNESS
CHAOS
PARANOIA
Those mistakes during HR restructuring announcements can lead to wrong assumptions,
interpretation and rumors amongst employees. To prevent this, a clear, consistent
communication plan is crucial.
One AT A of GLANCE the major challenges for
firms is the announcement of
large headcount reduction
programs.
Many firms make the same, very
common mistake: They
underestimate the power of the
announcement and often regard it
as a small little action point on
their To-Do list.
But this is definitely not the case. A
carefully planned communication
strategy including the
announcement can have significant
positive impact on the staff,
especially on the remaining
employees.
Source: goetzpartners