BROCHURE CORPORATE 2022_ENG | Page 6

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EMMA VILLAS - EXCLUSIVE VILLAS FOR RENT IN ITALY

Emma Villas is an Italian incoming Tour Operator , a leading company in Italy in the tourist rental sector of prestigious villas and residences with private pools . It manages over 480 exclusive villas in Italy and annually hosts around 35,000 clients from all over the world . To retrace the steps that have marked the evolution of the company , we need to go back to 1979 , the year in which the MB Real Estate Agency was founded in the historic headquarters of Chiusi Scalo ( Siena ), a company that would later become one of the most important and well-known in the real estate market in central Italy . The birth of the company , with its original name " Rent Tuscany ", dates back to the early 2000s , when the clients themselves of the real estate agency began to show particular interest in this exclusive tourist product in the perspective of vacation rentals , anticipating a trend which would become , in the following years , an increasingly relevant area of the market . The focus on the tourist rental sector led in those years to the creation of the website www . renttuscany . com , totally dedicated to this business . The website , through huge advertising investments , helped the company achieve strong visibility , generating contacts and bookings from clients from all over the world .

The important collaborations established in the early 2000s , and the significant promotional activity made in Europe and the United States , kicked off a strategic phase for the growth of the company which , in July 2006 , led to the birth of the new company Emma Villas S . r . l . ( the name was chosen in honour of the founder ' s niece ).

Over time , activities and processes have been optimised : from the selection of the villas , to their supervision , up to client care at all stages of the lease . The determination of a motivated professional staff contributed to making this vision concrete , which immediately placed the relationship with owners and clients at the centre of Emma Villas activity through a unique integrated approach and identity .