PROCOVER
“There is no dearth of exciting features. The response from car owners who want to showcase their vehicles is great. When we are shooting, a lot of people come up to the set and want to be a part of the show. This is a show which has been tailored for Dubai”
Tewe Pannier, Founder and Executive Producer, GTV
After a few initial hiccups, the ball sets rolling as our presenters try and make the guests feel more comfortable. The participants warm up to the cameras and provide excellent insights about their cars.” Content wise, the show generates enough worthwhile footage that has the potential to hold an audience’s interest, according to Pannier. “There is no dearth of exciting features. The response from car owners who want to showcase their vehicles is great. When we are shooting, a lot of people come up to the set and want to be a part of the show. This is a show that has been tailored for Dubai. We’ve had long lines of cars wanting to be on the show.” The show is presently on air only on OSN and is slowly building a loyal audience. Where does it go from here? The future seems bright as Pannier has got plans already in place. His company is in talks with partners in Kuwait and Saudi Arabia. GTV is also planning a ladies’ special and a motor bike episode soon. PRO
In Brief
* Tewe Pannier is a seasoned producer with several documentaries and series under his belt including The Vertical City on Burj Khalifa that showed on international platforms such as HBO and BBC. * He founded GTV nine years ago in Dubai Media City. * The seven-part series of The Desert Racers on the Porsche GT3 cup challenge and the opening show for Ferrari World Abu Dhabi on MBC are some of the productions that Pannier has headed.
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